Smartwater Weather Signals
The Smartwater team asked us to come up with a creative way to use weather data in their targeted ads. Since Smartwater is known for a copy-driven, stripped-back aesthetic, we used those limitations to our advantage with a less-is-more wordplay approach. The summer campaign was so successful they repeated it for fall.
- Agency: T&P / StudioX at Coca-Cola
- Creative Directors: Ben Shuttes, Sherman Winfield
- Concept + Art Direction: Adriana Torres
- Copywriters: Joseph Lombardi, Adriana Torres, Anna Millard
- Project Manager: Amelia Rose
- DP: Augie Voss
- Gaffer: Stephen Franchek
- Props: Lauren Helms
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Currently an Associate Creative Director at SiriusXM. I've built a multi-disciplinary career on my ability to think big and my tenacity to see it through.