A campaign to retain graduating students. A playful update to the classic WSJ stipple, each illustration represents a field that graduates may be entering and connects it to relevant and beneficial WSJ content.
(Watch the series here.)
An initiative to promote the importance of The Journal's original reporting to new audiences. Our team evolved the brand personality in a fun and kinetic way that's flexible enough in tone that it can applied to stories about everything from Boko Haram to Chinese skateboarders. A collaboration among the creative, marketing, and editorial teams, WSJ Original Stories was launched across multiple channels, resulting in a quantitatively substantial increase in brand awareness.
Creative Direction: Johnathan Swafford • Art Direction: Christopher Ritchie + Adriana Torres • Copy: Dave Zuckerman • Animation: Transistor Studios + Laura Salaberry + Amber Xu • Sound Design: Joe Lombardi
Positioning WSJ as an integral everyday toolkit for making sense of the midterm elections.
Concept + Copy + Illustration: Adriana Torres
Part of a series, this poster promoted the Beauty & Wellness talks at the inaugural Future of Everything Festival. The juxtaposed geometric and organic shapes represent the technological innovations happening in the industry. We commissioned Eloïse Corr Danch, who executed this concept beautifully.
One of WSJ's most popular events is Women in the Workplace. With the addition of Women in Finance, a showlook update was necessary to complete the franchise. I played off the signature ' / ' of the logo to create a non-gender-stereotypical, sophisticated motif that unifies the events under a recognizable brand.